Scenario-based Strategic Planning : Developing Strategies in an Uncertain World
edited by Burkhard Schwenker, Torsten Wulf
| Year of publication: |
2013
|
|---|---|
| Authors: | Schwenker, Burkhard |
| Other Persons: | Wulf, Torsten (ed.) |
| Publisher: |
Wiesbaden : Springer Fachmedien Wiesbaden |
| Subject: | Szenariotechnik | Scenario analysis | Strategisches Management | Strategic management | Fluggesellschaft | Airline | Europa | Europe | Strategische Planung |
| Description of contents: | Description [swbplus.bsz-bw.de] |
| Extent: | Online-Ressource (X, 219 p. 55 illus, online resource) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Description based upon print version of record Introduction by Burkhard Schwenker and Torsten WulfThe challenges of strategic management in the twenty-first century -- Scenario-based strategic planning: A new approach to coping with uncertainty -- Six tools for scenario-based strategic planning and their application.- Scenario-based strategic planning: Using scenario planning to identify opportunities in a multi-sector industry.- The benefits of scenario-based planning: How scenario-based strategic planning affects the behavior of managers.- The benefits of scenario-based planning: How scenario-based planning fosters flexible strategies.- Conclusion: Good Management and Scenario Planning. |
| ISBN: | 978-3-658-02875-6 ; 978-3-658-02874-9 |
| Other identifiers: | 10.1007/978-3-658-02875-6 [DOI] |
| Classification: | Unternehmensplanung, Unternehmenskontrolle |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014017262