Scenarios and strategies: making the scenario about the business
Year of publication: |
2003
|
---|---|
Authors: | Mason, David H. ; Herman, James |
Published in: |
Strategy & Leadership. - MCB UP Ltd, ISSN 1758-9568, ZDB-ID 2039442-1. - Vol. 31.2003, 1, p. 23-31
|
Publisher: |
MCB UP Ltd |
Subject: | Scenario planning | Strategy | Business planning |
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