Scepticism towards DTC advertising: A comparative study of Korean and Caucasian Americans
Year of publication: |
2012
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Authors: | Huh, Jisu ; DeLorme, Denise E ; Reid, Leonard N |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 31.2012, 1, p. 147-169
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