Scheduling advertising slots for television
M. J. Brusco
| Year of publication: |
2008
|
|---|---|
| Authors: | Brusco, M. J. |
| Published in: |
Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 59.2008, 10, p. 1363-1372
|
| Subject: | Scheduling-Verfahren | Scheduling problem | Fernsehwerbung | Television advertising | Fernsehen | Television | Werbung | Advertising | Werbewirkung | Advertising effects | Linienverkehr | Scheduled transport |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003771696