Schema congruity as a basis for product evaluation
Joan Meyers-Levy ; Alice M. Tybout
| Year of publication: |
1988
|
|---|---|
| Authors: | Meyers-Levy, Joan ; Tybout, Alice M. |
| Publisher: |
[S.l.] |
| Subject: | Konsumentenverhalten | Consumer behaviour | Japan | Werturteil | Value judgement | Konsumgüter | Consumer goods |
| Extent: | 43 Bl |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Kopie Literaturverz. Bl. 35 - 38 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000754933