Extent: | 33 Bl graph. Darst 30 cm |
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Series: | Kaiserslauterer Schriftenreihe Marketing. - Kaiserslautern : Univ., Lehrstuhl für Marketing, ISSN 1435-8204, ZDB-ID 2482596-7. - Vol. H. 2/98 |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Literaturverz. Bl. 32 - 33 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000676192