Schumpeterian Customers? How Active Users Co-create Innovations
Year of publication: |
2018
|
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Authors: | Grabher, Gernot ; Ibert, Oliver |
Published in: |
The new Oxford handbook of economic geography. - Oxford : Oxford University Press, ISBN 978-0-19-182175-2. - 2018
|
Subject: | Konsumentenverhalten | Consumer behaviour | Innovation | Kundenintegration | Customer integration | Schumpeterismus | Schumpeterian approach | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
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