Scientific Marketing in der Medizin
Hanns-Peter Knaebel ; Moritz Wente (Hrsg.)
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Knaebel, Hanns-Peter (ed.) ; Wente, Moritz N. (ed.) |
| Publisher: |
Berlin [u.a.] : Springer Gabler |
| Subject: | Marketingmanagement | Marketing management | Theorie-Praxis-Verhältnis | Theory-practice divide | Medizinprodukteindustrie | Medical device industry | Pharmaindustrie | Pharmaceutical industry | Deutschland | Germany | Medizintechnische Industrie | Pharmazeutische Industrie | Produktentwicklung | Marketing | Gesundheitswesen |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 197 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-642-36537-X ; 978-3-642-36537-9 ; 978-3-642-36538-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010530785