Scores vs. stars : a regression discontinuity study of online consumer reviews
Wenche Wang, Fan Li, Zelong Yi
Year of publication: |
2019
|
---|---|
Authors: | Wang, Wenche ; Li, Fan ; Yi, Zelong |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 56.2019, 3, p. 418-428
|
Subject: | E-commerce | Consumer review | Regression discontinuity | Regressionsanalyse | Regression analysis | Online-Handel | Online retailing | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Roy, Sanjit Kumar, (2014)
-
Limbu, Yam B., (2018)
-
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn, (2013)
- More ...
Similar items by person