Scoring points : how Tesco is winning customer loyalty
Clive Humby & Terry Hunt with Tim Phillips
| Year of publication: |
2003
|
|---|---|
| Authors: | Humby, Clive ; Hunt, Terry ; Phillips, Tim |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Tesco | History | 20th century | Customer loyalty programs | Great Britain | Case studies | Handelsbetrieb | Kundenbindung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 276 S. : farb. Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7494-3578-X |
| Source: |
Persistent link: https://www.econbiz.de/10004149590