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The Google way : how one company is revolutionizing management as we know it
Girard, Bernard, (2009)
Porsche - Toyota - General Electric : gute Unternehmensführung in Deutschland, Japan und den USA
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Starbucks : constructing a multiplex identity in the specialty coffee industry
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A new brand world : 8 principles for achieving brand leadership in the 21st century
Bedbury, Scott, (2002)