Screening for interactions between design factors and demographics in choice-based conjoint
Year of publication: |
1992
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Authors: | Chakraborty, Goutam ; Woodworth, George ; Gaeth, Gary J. ; Ettenson, Richard |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 24.1992, 2, p. 115-133
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Publisher: |
Elsevier |
Saved in:
Online Resource
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