Scripting markets: From value propositions to market propositions
Year of publication: |
2011
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Authors: | Storbacka, Kaj ; Nenonen, Suvi |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 2, p. 255-267
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