Search and Alignment in Judgment Revision: Implications for Brand Positioning
Year of publication: |
2002
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Authors: | Pham, Michel Tuan ; Muthukrishnan, A.V. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 39.2002, 1, p. 18-30
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