Search Engine Advertising: Channel Substitution When Pricing Ads to Context
Year of publication: |
2011
|
---|---|
Authors: | Goldfarb, Avi ; Tucker, Catherine |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 57.2011, 3, p. 458-470
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | advertising and media | information systems | IT policy and management | electronic commerce | search engine advertising |
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