Search Engine Marketing, Inc. : driving search traffic to your company's web site
Mike Moran and Bill Hunt
| Year of publication: |
c 2009 ; 2. ed., 1. print.
|
|---|---|
| Authors: | Moran, Mike ; Hunt, Bill |
| Publisher: |
Upper Saddle River, NJ [u.a.] : IBM Press [u.a.] |
| Subject: | Electronic Commerce | E-commerce | Internet | Mobile Marketing | Mobile marketing | Online-Marketing | Internet marketing | Website | Suchmaschine | Search engine |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXVI, 627 S. Ill., graph. Darst. 1 DVD |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Elektronischer Datenträger als Beilage ; Accompanied by computer file |
| Language: | English |
| Notes: | Includes index Buch Why search marketing is important and difficult -- How search engines work -- How search marketing works -- How searchers work -- Identify your web site's goals -- Measure your web site's success -- Measure your search marketing success -- Define your search marketing strategy -- Sell your search marketing proposal -- Get your site indexed -- Choose your target keywords -- Optimize your content -- Attract links to your site -- Optimize your paid search program -- Make search marketing operational -- Explore new media and social media -- Optimize your web site search -- What's next? 0810 |
| ISBN: | 0-13-606868-5 ; 978-0-13-606868-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003718879