Search Fatigue
Consumer search is not only costly but also tiring. We characterize the intertemporal effects that search fatigue has on oligopoly prices, product proliferation, and the provision of consumer assistance (i.e., advice). These effects vary based on whether search is all-or-nothing or sequential in nature, whether learning takes place, and whether consumers exhibit brand loyalty. We perform welfare analysis and highlight the novel empirical implications that our analysis generates
Year of publication: |
2012
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Authors: | Carlin, Bruce I. |
Other Persons: | Ederer, Florian (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Preismanagement | Pricing strategy | Theorie | Theory | Informationskosten | Information costs | Verbraucher | Consumers | Markentreue | Brand loyalty | Verbraucherberatung | Consumer advice |
Saved in:
freely available
Extent: | 1 Online-Ressource (31 p) |
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Series: | NBER Working Paper ; No. w17895 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 2012 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013109854