In search of innovation and customer-related performance superiority : the role of market orientation, marketing capability, and innovation capability interactions
Liem Viet Ngo and Aron O'Cass
| Year of publication: |
2012
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|---|---|
| Authors: | Ngo, Liem Viet ; O'Cass, Aron |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 5, p. 861-877
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| Subject: | Innovationsmanagement | Innovation management | Interne Kommunikation | Internal communication | Kundenintegration | Customer integration | Industrie | Manufacturing industries | Australien | Australia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009625602