In search of innovation and customer-related performance superiority : the role of market orientation, marketing capability, and innovation capability interactions
Year of publication: |
2012
|
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Authors: | Ngo, Liem Viet ; O'Cass, Aron |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 29.2012, 5, p. 861-877
|
Subject: | Innovationsmanagement | Innovation management | Interne Kommunikation | Internal communication | Kundenintegration | Customer integration | Industrie | Manufacturing industries | Australien | Australia |
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