Searching for answers? : an examination of search engine advertisement strategy, ranking and keywords to generate clicks
Michael North
| Year of publication: |
2020
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|---|---|
| Authors: | North, Michael |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 14.2020, 4, p. 454-471
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| Subject: | search engine advertising | advertising | marketing | search engine optimisation | specific search engine advertising | generic search engine advertising | search engine ranking | near-synonyms | strategic communication | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2020.111052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012512674