Searching for latent class segments in technological services
Year of publication: |
2010
|
---|---|
Authors: | Rondan-Cataluña, Francisco Javier ; Sanchez-Franco, Manuel Jesus ; Villarejo-Ramos, Angel Francisco |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 30.2010, 5/6, p. 831-849
|
Subject: | Mobiltelefon | Mobile phone | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation |
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