Searching for Media Complementarity : Use of Social Network Sites and Other Online Media for Campaign Information Among Young Adults
Year of publication: |
2014
|
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Authors: | Kushin, Matthew J. ; Yamamoto, Masahiro |
Publisher: |
[S.l.] : SSRN |
Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Mediennutzung | Media usage | Jugendliche | Youth | Kommunikationsmedien | Communication media | Mediensektor | Media industries | Soziales Netzwerk | Social network |
Extent: | 1 Online-Ressource (33 p) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 1, 2009 erstellt |
Other identifiers: | 10.2139/ssrn.1300694 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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