Season ticket buyer value and secondary market options
Year of publication: |
2019
|
---|---|
Authors: | Lewis, Michael ; Wang, Yanwen ; Wu, Chunhua |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 38.2019, 6, p. 973-993
|
Subject: | secondary markets | season ticket buyers | ticket resale | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Profisport | Professional sports | Saisonale Schwankungen | Seasonal variations | Sekundärmarkt | Secondary market |
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