Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
David J. Finch, Gashaw Abeza, Norm O'Reilly, John Nadeau, Nadège Levallet, David Legg and Bill Foster
| Year of publication: |
2022
|
|---|---|
| Authors: | Finch, David J. ; Abeza, Gashaw ; O'Reilly, Norm ; Nadeau, John ; Levallet, Nadège ; Legg, David ; Foster, Bill |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 1, p. 110-131
|
| Subject: | Advocacy | Fandom | Loyalty | Professional sport | Relationship marketing | Ticket sales | Beziehungsmarketing | Profisport | Professional sports | Sportmarketing | Sports marketing | Fußball | Football | Sportorganisation | Sport organization | Sport | Sports |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-08-2020-0150 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797844