Secondary consumer socialisation and adoption of e-commerce : a qualitative inquiry
Ayushi Gangwar and Prem Prakash Dewani
| Year of publication: |
2022
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|---|---|
| Authors: | Gangwar, Ayushi ; Dewani, Prem Prakash |
| Published in: |
Journal for international business and entrepreneurship development : JIBED. - Genève [u.a.] : Inderscience Enterprises, ISSN 1747-6763, ZDB-ID 2447683-3. - Vol. 14.2022, 4, p. 465-486
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| Subject: | e-commerce | middle aged and older adults | secondary consumer socialisation | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Ältere Menschen | Elderly people |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JIBED.2022.130379 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014308725