Section III: How Do Firms Relate to Their Markets? - Understanding Institutional Designs Within Marketing Value Systems
| Year of publication: |
1999
|
|---|---|
| Authors: | Carson, Stephen J. ; Devinney, Timothy M. ; Dowling, Grahame R. ; John, George |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 63.1999, SPECI, p. 115-130
|