"Seeing is being" : consumer culture and the positioning of premium cars in China
Boris Bartikowski, Mark Cleveland
| Year of publication: |
August 2017
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|---|---|
| Authors: | Bartikowski, Boris ; Cleveland, Mark |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 77.2017, p. 195-202
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| Subject: | Consumer culture positioning | China | Cosmopolitanism | Ethnic identity | Premium car brands | Need for uniqueness | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Kraftfahrzeug | Motor vehicle | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.12.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011729911