Seeking consistency between planning orientation and situational purchase mindset
Year of publication: |
January-February 2016
|
---|---|
Authors: | Spears, Nancy ; Amos, Clinton ; Yazdanparast, Atefeh |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 1, p. 28-37
|
Subject: | Kaufentscheidung | Purchase decision | Emotion | Planung | Planning | Verhaltensökonomik | Behavioral economics | Konsumentenverhalten | Consumer behaviour |
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