Seeking funding in order to sell : crowdfunding as a marketing tool
Year of publication: |
March-April 2017
|
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Authors: | Brown, Terrence E. ; Boon, Edward ; Pitt, Leyland F. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 60.2017, 2, p. 189-195
|
Subject: | Crowdfunding | Crowdsourcing | Branding strategy | Relationship marketing | Social entrepreneurship | Beziehungsmarketing | Markenführung | Brand management | Sozialwirtschaft | Social economy | Marketingmanagement | Marketing management | Social Web | Social web |
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