Seeking simplicity in complexity : the relative value of ease of use (EOU)-based product differentiation
Year of publication: |
2013
|
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Authors: | Burke, Paul F. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 6, p. 1227-1241
|
Subject: | Innovationsakzeptanz | Innovation adoption | Unterhaltungselektronik | Consumer electronics | Mobiltelefon | Mobile phone | Nutzentheorie | Utility theory |
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