Seeking the perfect price : consumer responses to personalized price discrimination in e-commerce
Year of publication: |
2022
|
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Authors: | Hufnagel, Gerrit ; Schwaiger, Manfred ; Weritz, Louisa |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 143.2022, p. 346-365
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Subject: | Dynamic pricing | E-commerce | Personalized pricing | Price fairness perceptions | Electronic Commerce | Experiment | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Preisdifferenzierung | Price discrimination |
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