"Seen, but not heard!" predicting M&A outcomes from the customer perspective
Gerhard Plaschka, Rohit Verma, Douglas Squeo
Year of publication: |
2005
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Authors: | Plaschka, Gerhard ; Verma, Rohit ; Squeo, Douglas |
Published in: |
Transatlantic mergers & acquisitions : opportunities and pitfalls in German-American partnerships. - Erlangen [u.a.] : Publicis Corp. Publ. [u.a.], ISBN 3-89578-262-9. - 2005, p. 260-273
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