Segmentation and the marketing mix
Year of publication: |
2009
|
---|---|
Authors: | Easey, Mike ; Sorensen, Christine |
Published in: |
Fashion marketing. - Chichester [u.a.] : Wiley-Blackwell, ISBN 978-1-4051-3953-3. - 2009, p. 131-144
|
Subject: | Marketingmanagement | Marketing management | Mode | Fashion | Marktsegmentierung | Market segmentation |
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