Segmentation approaches in data-mining: a comparison of RFM, CHAID, and logistic regression
Year of publication: |
2007
|
---|---|
Authors: | McCarty, John A. ; Hastak, Manoj |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 6, p. 656-662
|
Subject: | Data Mining | Data mining | Direktmarketing | Direct marketing | AHP-Verfahren | AHP approach | Operations Research | Operations research |
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