Segmentation of fresh fruits consumers by product and store attributes at Klang Valley, Malaysia
Year of publication: |
2017
|
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Authors: | Abdullahi Auwal Gindi ; Amin Mahir Abdullah ; Mohd Mansor Ismail ; Nawi, Nolila Mohd |
Published in: |
International journal of food and agricultural economics : IJFAEC. - Alanya/Antalya-Türkiye : Alanya Alaaddin Keykubat University, Faculty of Economics and Administrative Sciences, Department of Economics, ISSN 2149-3766, ZDB-ID 2728180-2. - Vol. 6.2018, 1, p. 73-84
|
Subject: | Segmentation | Attributes Consumers Fresh Fruits | Konsumentenverhalten | Consumer behaviour | Malaysia | Obst | Fruit | Marktsegmentierung | Market segmentation |
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