Segmentation of German consumers based on perceived dimensions of luxury food
Year of publication: |
2017
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Authors: | Hartmann, Laura ; Nitzko, Sina ; Spiller, Achim |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 23.2017, 7, p. 733-768
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Subject: | Consumer behavior | food | luxury | segmentation | Deutschland | Germany | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Lebensmittelkonsum | Food consumption | Lebensmittel | Food |
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