Segmentation of local food consumers based on altruistic motives and perceived purchasing barriers : a Croatian study
Year of publication: |
2021
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Authors: | Mesić, Željka ; Petljak, Kristina ; Borović, Darija ; Tomić, Marina |
Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 34.2021, 1,1, p. 221-242
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Subject: | Local food | consumerpurchasing behavior | altruistic motives | perceived purchasing barriers | marketsegmentation | Croatia | Konsumentenverhalten | Consumer behaviour | Kroatien | Altruismus | Altruism | Lebensmittel | Food |
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