Segmentation of retail bank market
Igor Horvat; Jože Rovan; Anuška Ferligoj
| Alternative title: | Analiza segmentov na bančnem trgu občanov Analiza segmentov na bančnem trgu občanov |
|---|---|
| Year of publication: |
1998
|
| Authors: | Horvat, Igor ; Rovan, Jože ; Ferligoj, Anuška |
| Publisher: |
Ljubljana : Ekonomska Fak. |
| Subject: | Privatkundengeschäft | Personal banking | Marktsegmentierung | Market segmentation | Marktstruktur | Market structure | Bank |
| Extent: | 9 S graph. Darst |
|---|---|
| Series: | Delovni zvezki / Raziskovalni Center Ekonomske Fakultete. - Ljubljana, ZDB-ID 2574988-2. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Zsfassung in slowen. Sprache |
| ISBN: | 961-6273-49-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001375430