Segmenting Australian online panellists based on volunteering motivations
Andrea Vacino and Michael Polonsky; Sara Dolnicar
| Year of publication: |
2015
|
|---|---|
| Authors: | Vacino, Andrea ; Polonsky, Michael J. ; Dolnicar, Sara |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 27.2015, 1, p. 4-22
|
| Subject: | Volunteering | Respondents' motivations | Online panels | Ehrenamtliche Arbeit | Voluntary work | Motivation | Australien | Australia | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010508362