Segmenting customers based on key determinants of online shopping behavior
Year of publication: |
2021
|
---|---|
Authors: | Vinerean, Simona ; Opreana, Alin |
Published in: |
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS). - Cham, Switzerland : Springer, ISBN 978-3-030-50675-9. - 2021, p. 385-400
|
Subject: | Customer segmentation | Digital marketing | Marketing strategy | Online consumer behavior | Online shopping | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Deregulierung | Deregulation | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1007/978-3-030-50676-6_31 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin, (2014)
-
Klink, Benjamin, (2023)
-
The role of marketing analytics in the ethical consumption of online consumers
Nayyar, Varun, (2023)
- More ...
-
Analysis of the economic research context after outbreak of the economic crisis of 2007-2009
Opreana, Alin, (2015)
-
DUMITRESCU, Luigi, (2011)
-
Analyzing Mediators of the Customer Satisfaction - Loyalty Relation in Internet Retailing
VINEREAN, Simona, (2014)
- More ...