Segmenting cyberspace: a customer typology for the internet
Year of publication: |
2007
|
---|---|
Authors: | Barnes, Stuart J. ; Bauer, Hans H. ; Neumann, Marcus M. ; Huber, Frank |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 41.2007, 1/2, p. 71-93
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Internet | Market segmentation | Cluster analysis |
-
A segmentation of adolescent online users and shoppers
Hill, William W., (2013)
-
Veisten, Knut, (2015)
-
Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara, (2014)
- More ...
-
Segmenting cyberspace: a customer typology for the internet
Barnes, Stuart J., (2007)
-
Bauer, Hans H., (2007)
-
Intercultural consumer classifications in e-commerce
Bauer, Hans H., (2005)
- More ...