Segmenting Food Markets The Role of Ethnocentrism and Lifestyle In Understanding Purchasing Intentions
Year of publication: |
2007
|
---|---|
Authors: | Kavak, Bahtisen ; Gumusluoglu, Lale |
Publisher: |
[S.l.] : SSRN |
Subject: | Lebensstil | Lifestyle | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Lebensmittelmarkt | Food market |
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