Segmenting high‐tech markets: a value‐added taxonomy
Year of publication: |
1999
|
---|---|
Authors: | Dunn, Dan ; Hulak, Jon ; Steven White, D. |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 17.1999, 4, p. 186-191
|
Publisher: |
MCB UP Ltd |
Subject: | Market segmentation | High technology | Consumer behaviour | Marketing management | Sales management | Information technology |
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