Segmenting mobile banking users based on the usage of mobile banking services
Year of publication: |
2021
|
---|---|
Authors: | Chawla, Deepak ; Joshi, Himanshu |
Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 22.2021, 3, p. 689-704
|
Subject: | Mobile banking | segmentation | usage | Internet | India | Indien | Electronic Banking | Electronic banking | Mobilkommunikation | Mobile communications | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Mobile Business | Mobile business |
-
A study of mobile banking usage in Iran
Mohammadi, Hossein, (2015)
-
Alkhaldi, Ayman N., (2019)
-
An empirical segmentation of users of mobile banking apps
Alavi, Shirin, (2016)
- More ...
-
Consumer attitude and intention to adopt mobile wallet in India – An empirical study
Chawla, Deepak, (2019)
-
The moderating role of gender and age in the adoption of mobile wallet
Chawla, Deepak, (2020)
-
Knowledge management practices in Indian industries : a comparative study
Chawla, Deepak, (2010)
- More ...