Segmenting nonprofit stakeholders to enable successful relationship marketing : a review
Year of publication: |
2014
|
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Authors: | Rupp, Christine ; Kern, Sarah ; Helmig, Bernd |
Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass. : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810-X. - Vol. 19.2014, 2, p. 76-91
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Subject: | Nonprofit-Marketing | Nonprofit marketing | Beziehungsmarketing | Relationship marketing | Stakeholder | Bibliometrie | Bibliometrics |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1002/nvsm.1492 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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