Segmenting slot machine players : a factor-cluster analysis
Year of publication: |
2013
|
---|---|
Authors: | Chen, Sandy C. ; Shoemaker, Stowe ; Zemke, Dina Marie V. |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 25.2013, 1, p. 23-48
|
Subject: | Glücksspiel | Gambling | Automat | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Motivation | USA | United States |
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