Segmenting Taiwanese tourists to China by ethnic identity and generation
Chun-Chu Chen; Yao-Chin Wang; Yueh-Hsiu Lin; Jingxian Kelly Jiang
| Year of publication: |
2014
|
|---|---|
| Authors: | Chen, Chun-Chu ; Wang, Yao-Chin ; Lin, Yueh-hsiu ; Jiang, Jingxian Kelly |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 20.2014, 2, p. 181-191
|
| Subject: | China | destination image | market segmentation | Taiwanese tourists | Taiwan | Urlaubsverhalten | Holiday behaviour | Marktsegmentierung | Market segmentation | Internationaler Tourismus | International tourism | Tourismusmarketing | Tourism marketing | Ethnische Gruppe | Ethnic group | Tourismus | Tourism | Destinationsmanagement | Destination management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359536