Segmenting technology markets: applying the nested approach
Art Weinstein
| Year of publication: |
2011
|
|---|---|
| Authors: | Weinstein, Art |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 29.2011, 7, p. 672-686
|
| Subject: | Marktsegmentierung | Market segmentation | B-to-B-Marketing | Business-to-business marketing | Computerindustrie | Computer industry | Hochtechnologie | High technology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009384737