Segmenting the college educated Generation Y health and wellness traveler
Nancy M. Hritz; Cara L. Sidman; Michelle D’Abundo
| Year of publication: |
2014
|
|---|---|
| Authors: | Hritz, Nancy M. ; Sidman, Cara L. ; D'Abundo, Michelle |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 31.2014, 1/2, p. 132-145
|
| Subject: | Generation Y | health and wellness tourism | push pull factors | K-means clustering | marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010361813