Segmenting tourists by length of stay using regression tree models
Year of publication: |
2023
|
---|---|
Authors: | Jackman, Mahalia ; Naitram, Simon |
Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 6.2023, 1, p. 18-35
|
Subject: | Barbados | Big data | Length of stay | Regression tree | Segmenting tourists | Tourism market segmentation | Tourismusforschung | Tourism research | Urlaubsverhalten | Holiday behaviour | Marktsegmentierung | Market segmentation | Regressionsanalyse | Regression analysis | Internationaler Tourismus | International tourism | Dauer | Duration | Tourismusmarketing | Tourism marketing |
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