Segmenting young-adult consumers in East Asia and Central and Eastern Europe : the role of consumer ethnocentrism and decision-making styles
Year of publication: |
2020
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Authors: | Rašković, Matevž ; Ding, Zhonghui ; Hirose, Morikazu ; Žabkar, Vesna ; Fam, Kim Shyan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 108.2020, p. 496-507
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Subject: | Central and Eastern Europe | East Asia | Cosmopolitanism | Consumer ethnocentrism | Segmentation | Consumer decision-making styles | Regions | Young-adult consumers | Ostasien | Konsumentenverhalten | Consumer behaviour | Osteuropa | Eastern Europe | Nationalkultur | National culture |
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